Role

UX Design | Information Architecture | UI Design | Visual Design | Content Structure

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Overview

• Internal training and resource hub designed for Takeda’s Managed Markets and Field Sales teams

• Built to guide teams through each phase of formulary pull-through using a clear, step-by-step framework

• Structured to transform a complex operational process into an intuitive, motivating internal experience

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Key Contributions

• Translated a multi-phase formulary pull-through process into a clear, navigable information architecture

• Designed a cohesive visual system using a Formula-1 performance metaphor to reinforce speed, precision, and momentum

• Developed modular layouts and UI patterns to make training content and tactical resources easy to locate and apply

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Outcome

Formulary 1 delivered a clear and engaging internal resource that made complex formulary strategy easier to understand and execute, helping teams quickly access guidance and tools across every phase of the pull-through process.​

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