Role

UX Strategy | Information Architecture | UI Design | Visual Design | Content Structure

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Overview

• Dual-website experience designed to serve both menopausal patients and healthcare professionals

• Patient site focused on approachable education, empowerment, and lifestyle-driven communication

• HCP site structured to deliver clinical efficacy, safety, and prescribing information in full FDA/OPDP-compliant format

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Key Contributions

• Designed a patient-facing experience using welcoming imagery, modern typography, and supportive messaging to engage baby-boomer women exploring hormone therapy

• Created a structured HCP site with clear data hierarchy, clinical tone, and integrated ISI to support prescribing decisions

• Developed parallel UX frameworks for two distinct audiences while maintaining brand continuity across both sites

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Outcome

Delivered a cohesive two-site digital ecosystem that empowered patients with relatable education while providing clinicians with clear, credible clinical information, allowing each audience to quickly understand Enjuvia’s value with confidence.​

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