Role

UX Strategy | Information Architecture | UI Design | Visual Design | Interactive Design

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Overview

• Website redesign created to help families understand Childtime’s early-education philosophy and explore programs

• Structured around parent decision-making needs, including curriculum, classrooms, center information, and visit scheduling

• Designed to bring the “whole child” approach to life through warmth, clarity, and approachable interaction

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Key Contributions

• Translated Childtime’s educational philosophy into a bright, nurturing UI that appeals to parents and caregivers

• Organized content using parent-centered navigation to support exploration and enrollment decisions

• Designed a custom classroom video-player experience that allows families to preview each room through short, accessible clips

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Outcome

Delivered a welcoming, family-focused digital experience that clearly communicates Childtime’s environment and teaching approach, helping parents feel informed and confident as they explore enrollment options.​

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