Role

Art Direction | Design | Production

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Overview

• Multi-channel campaign designed to elevate awareness, strengthen participation, and maintain brand integrity for the All of Us Pennsylvania Consortium

• Expanded the national “Be One in a Million” identity into a cohesive, regionally focused campaign

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Key Contributions

• Adapted the national brand system into structured layouts and a unified photographic grid across formats

• Directed end-to-end production to deliver accurate, compliant, and on-brand materials​​​

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