Role

Logo Design | Visual Identity​

 

Overview

• Developed as the identity for the San Diego Symphony POPS Summer series

• Designed to reflect the intersection of music, city skyline, and waterfront setting

• Rooted in the Embarcadero Marina Park location, where performances take place alongside the harbor

• Intended to feel joyful, iconic, and distinctly tied to San Diego’s coastal character

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Logo Rationale

• Skyline-as-piano-keys motif merges San Diego’s urban profile with musical structure, positioning POPS as a cultural anchor of the city

• Sailboat forms integrated into the composition reference the marina setting, reinforcing the outdoor, waterfront concert experience

• Warm citrus palette and bold geometry evoke summer energy, visibility, and celebratory performance

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