Desonate®

Role

Logo Design | Visual Identity​

Overview

• Developed as the brand identity for a topical corticosteroid used to treat eczema

• Designed to convey gentle efficacy, soothing relief, and skin-calming action

• Built to support patient materials, HCP communications, and packaging

• Intended to express effectiveness without harshness

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Logo Rationale

• Rounded typography establishes a calm, non-threatening tone aligned with gentle dermatological treatment

• Wave-like arcs suggest soothing motion and the spreading relief provided as inflammation is reduced

• Clean blue palette reinforces clarity, calmness, and dermatological trust

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