Chronic care collaborative

Role

Logo Design | Visual Identity​

Overview

• Created as an internal identity for Takeda’s Chronic Care Collaborative initiative

• Designed to reinforce unity, clinical grounding, and long-term patient support

• Built to support internal resources, training tools, and partner-facing education

• Intended to represent collaboration across patient, provider, and payer

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Logo Rationale

• Three linked figures form a stable loop representing the patient–provider–payer triad

• Central medical cross signals shared clinical responsibility and long-term care commitment

• Circular form and unified palette convey clarity, support, and structured communication

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