catalyst

Role

Logo Design | Visual Identity​ | Art Direction

Overview

• Developed as the identity for Catalyst, a medical communications agency focused on pharmaceutical brands

• Designed to express energy, momentum, and depth within pharmaceutical communications

• Built to support presentations, internal communications, and agency-wide brand alignment
  Intended to symbolize accelerated insight and the transformation of complex data into understanding

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Logo Rationale

• Layered arcs form a dynamic “C” that conveys motion, depth, and accelerated understanding

• Radiating curves represent the catalytic spark that transforms complex pharmaceutical data into clarity

• Orange introduces energy and visibility, balanced by gray typography for credibility and professionalism

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